Markup Calculator
Determine the right selling price for your products. Enter your cost and desired markup percentage to see the selling price, profit per unit, and profit margin — or work backwards from a target price.
Selling Price
Markup %
Profit
Profit Margin
This calculator provides estimates and is for informational purposes only.
How It Works
Markup is the amount added to the cost price to arrive at the selling price. The formula is: Selling Price = Cost × (1 + Markup%/100).
Profit margin is different from markup — it expresses profit as a percentage of the selling price: Margin = Profit / Selling Price × 100%. A 100% markup, for example, equals a 50% profit margin.
Frequently Asked Questions
What is the difference between markup and margin?
Markup is based on cost (profit ÷ cost), while margin is based on selling price (profit ÷ selling price). A 50% markup equals a 33.3% margin. They describe the same profit from different perspectives.
What is a typical retail markup?
It varies widely. Grocery items often have 25-50% markup, clothing 100-300%, and electronics 5-20%. The ideal markup depends on overhead costs, competition, and perceived value.
How do I calculate markup from the selling price?
Use the reverse mode: enter your cost and target selling price, and the calculator will determine the markup percentage and profit margin automatically.